Wright Broadcast partnered with Aduro to promote SPAR Wines and offer interviews to UK broadcast media with SPAR’s Master of Wine Phillipa Carr, who shared her ‘down to earth’ guide to wine and helping to educate UK wine novices on how to correctly store wine, read the label and see past the price tag to find great quality at good value.
During the interviews Phillipa gave her wine recommendations to those looking to enjoy a night in front of the television this winter, whilst also promoting SPAR’s recent gold medal winning South African wine and positioning SPAR as the go-to location for those looking to grow their confidence with wine.
RESULTS: Back to back interviews across various regional radio stations including BBC Radio Lancashire, BBC Radio Scotland and BBC Radio Somerset.