Working closely with The Brighter Group: Finn Partners we commissioned research to identify how many UK adults have experienced a holiday romance and how going on holiday can bring out the nation’s romantic side.
The Antigua & Barbuda Tourist Board partnered with romance publishers Mills & Boon to produce a series of short stories about holiday romances and highlight June as ‘romance month’ in Antigua and Barbuda.
We offered UK broadcast media interviews with Mills & Boon authors who discussed the research and positioned Antigua and Barbuda as the go-to destination for Brits looking for love, and also highlighted its victory at the World Travel Awards where Antigua was named the Caribbean’s most romantic destination.
RESULTS – The team secured back to back interviews across various regional radio stations including BBC Radio Leicester, BBC Radio Tees and BBC Radio Three Counties as well as national coverage on talkRADIO’s Sunday Breakfast programme.